Understanding base assumptions is crucial for addressing novel problems and influences how people approach complex issues. Public discourse often overlooks this, reflecting the typical constraints of daily life that leave individuals seeking simplified, emotional framing over logical arguments. Decisions, particularly in voting, are predominantly driven by emotions rather than reasoned analysis. Entities engaged in public discourse aim to set and control the emotional frame to steer perceptions and responses, focusing not on logical policy implications but on emotionally resonant narratives, thereby impacting the choices individuals make.

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