31sec snip

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#768 “Lifestyle Business” vs “Real Business”

Tropical MBA: Entrepreneurship & Founder Lifestyle

NOTE

Assess Your Business Health: LTV to CAC Challenge

Service businesses should calculate their Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio using simple tools like a napkin or Google Sheets. This exercise provides valuable insights into the health, viability, and scalability of the business. Understanding this ratio can empower business owners to make informed, creative decisions, potentially alleviating the feeling of merely having a job instead of running a thriving business.

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