Marketplaces Deep Dive with Ramesh Johari
ACQ2 by Acquired
Data Incumbency Advantage in Scaled Marketplaces
Scaled marketplaces have two types of incumbency advantages. The first one is the obvious advantage of having all the buyers and sellers in one place. The second, more significant advantage, is having a library of data on what works. This data incumbency advantage is stronger in marketplaces with originality because they possess valuable insights on successful matches and failures that potential competitors lack.
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