
From AI to Instant Replay: The Technology Behind the Olympics
a16z Podcast
Engagement through Technology and Storytelling
The integration of technology into sports significantly enhances viewer engagement and storytelling. Augmented reality, though underutilized, offers insights that clarify gameplay, exemplified by innovations like shot tracers in golf and eagle eye systems in tennis. Fantasy sports have fundamentally changed how fans connect with games by creating personal stakes, turning every match into a point of interest for fans beyond their favorite team. Despite being a simple tool historically, fantasy sports have amplified engagement, showcasing the importance of leveraging existing technologies to improve the fan experience. This evolution raises the question of how new ventures contribute positively to the sports narrative amid the growing influence of gambling.