How to estimate responsibly in product - Neil Vass (Engineering Manager, The Co-op, BBC)
The Product Experience
Exploring the Complexities of Estimation in Product Management
Estimation in product management is often seen as a necessary yet burdensome activity. While it can be time-consuming and lead to less accurate results, it serves as a means to provide a framework for planning and transparency within teams. In environments where estimation is possible but optional, teams should consider prioritizing essential tasks over estimation if it significantly disrupts their workflow. However, if estimation is required, it's crucial to approach it with the understanding that future outcomes are inherently uncertain. Teams should strive to give their best educated guesses, even if those estimates are vague, to facilitate effective communication and planning. This approach emphasizes a shift from estimation as a chore to a tool that can provide value, minimizing the anxiety associated with accountability and the fear of negative repercussions.
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