The speaker emphasizes the importance of demonstrating intent in work ethic by highlighting that skipping tasks or trying to avoid work is noticeable to others. They suggest that one's intent can be perceived by others, regardless of how well one thinks they are hiding it. The speaker stresses that setting a good example is crucial, as others can easily detect laziness, cutting corners, or nefarious behavior. They address individuals who believe they can conceal their actions, stating that their team is aware of their behavior, and it is important to have accountability in place to address such issues.