The Value of Weak and Dormant Ties in Networking

Networking provides valuable information sourced from a diverse range of people, different from those who are similar to us. Research shows that weak ties, people we don't know well, and dormant ties, those we used to be closer with, are powerful sources of information. Reaching out to old connections can give access to unique information more easily than establishing rapport with strangers. Networking is more about reconnecting with old friends than attending events with strangers, as it is approachable and beneficial in obtaining valuable insights.