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We Study Billionaires - The Investor’s Podcast Network cover image

TIP642: The Story of Starbucks: Building an Iconic Brand w/ Clay Finck

We Study Billionaires - The Investor’s Podcast Network

NOTE

The Importance of Flexibility and Design in Starbucks' Success

Flexibility is crucial for seizing new opportunities, as seen in Starbucks' evolution from zero cold drinks to 70% of sales from cold beverages. While maintaining elegance, Starbucks invests in innovative design to stay ahead, creating a surprising and delightful experience for customers. Design is a crucial differentiator for Starbucks, showcasing their forward-thinking approach and keeping them one step ahead.

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