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The Importance of Flexibility and Design in Starbucks' Success
Flexibility is crucial for seizing new opportunities, as seen in Starbucks' evolution from zero cold drinks to 70% of sales from cold beverages. While maintaining elegance, Starbucks invests in innovative design to stay ahead, creating a surprising and delightful experience for customers. Design is a crucial differentiator for Starbucks, showcasing their forward-thinking approach and keeping them one step ahead.