1min snip

First Principles cover image

Postcard Hotels' Kapil Chopra wants to build an iconic luxury hotel group in a hurry and from scratch, but without risking it all

First Principles

NOTE

Creating a Niche Market through Disruption

The speaker discusses how they created a niche market by introducing small hotels that were focused on great service and experiences. They observed that before 2018, big hotel brands did not venture into small hotel brands. This new concept showcased that small hotels could be profitable and offer a higher level of consumer satisfaction. The speaker emphasized their focus on architecturally unique buildings, spacious rooms, and a minimum room size of 800 square feet for their 'postcard hotels'. By challenging traditional norms and offering exceptional experiences, they were able to disrupt the market and carve out a unique segment.

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