In the media industry, the challenge lies in balancing the preservation of legacy assets for continual revenue generation while innovating to ensure significant profits for future investments. Companies like Disney are grappling with how to maintain legacy assets generating billions in revenue while pricing products for substantial profit. This dilemma is prevalent among various competitors like Netflix, Amazon, Paramount, Peacock, and Max. The looming threat from YouTube, where the younger audience is shifting their attention, adds to the complexity of the situation, even for established brands like Disney.

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