In our research on developer experience, we discovered that many organizations struggle with poor developer experience due to lack of awareness and the inability to quantify the problem. Without quantification, it's hard to get investment in solving these issues. At Atlassian, significant investments have been made, with dedicated teams working on tooling and product teams given 10% of their time to address these problems. The level of investment was justified based on the identification of three categories of problems: friction, lack of autonomy, and fear of breaking things. Inspired by Dora and space, key metrics were identified as important factors to consider.

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