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EP 24 Ben Levy: How To Grow A Newsletter To 250k Subscribers In 6 Months

The Dock with Omar Waseem

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Balance Between Presentable and Memeworthy Branding

Finding the balance between having a presentable brand and incorporating memeable elements is crucial for engaging certain demographics. It involves creating a logo based on memeable characters like Pepe the Frog, ensuring the brand remains both visually appealing and relatable. Testing different approaches is key, focusing on product legibility and understanding to resonate with the target audience. The process involves evaluating if the product looks appealing, if it can be easily understood, and if it strikes a balance between being memeable without crossing into cringeworthy territory.

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