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#141 Kunal Shah: Core Human Motivations
The Knowledge Project with Shane Parrish
**Understanding emotional utility of buying decisions over functional utility **
To effectively promote a product, avoid jargon and distill the message down to a simple and transmittable conversation. Understanding the true motivations behind why people would use the product is crucial. It's not just about the functional utility but also about the emotional benefits. Good founders always know how to convey both aspects.
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