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Alex Hormozi: How He Built A $150 Million Empire And His Best Business Advice

Deep Dive with Ali Abdaal

NOTE

Identifying Valuable Problems for Business Success

The key to starting a successful business is finding a valuable problem to solve for others. In a B2B setting, it's about charging for the solution that can make the most money. In a B2C setting, it's about addressing a problem that people perceive as valuable. Rather than aiming for a perfect business, it's better to start with something you're good at and learn along the way. Service businesses are a low-risk starting point. Look at what others are doing and try to do it better. Trade your time for money to learn and pay down ignorance debt.

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