Money Talks from The Economist cover image

Money Talks: There’s no business like it

Money Talks from The Economist

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Challenges and Risks in Broadway Investments

Running a successful Broadway show is financially challenging due to high startup costs, with running costs for a musical ranging from $650,000 to $850,000 a week. To recoup a show's $20 million capitalization, hitting a profit of $1 million a week is crucial after considering royalties to various stakeholders and the need for continuous advertising. Despite the tough financial landscape, some still invest in Broadway despite the risky nature of the industry.

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