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Challenges and Risks in Broadway Investments
Running a successful Broadway show is financially challenging due to high startup costs, with running costs for a musical ranging from $650,000 to $850,000 a week. To recoup a show's $20 million capitalization, hitting a profit of $1 million a week is crucial after considering royalties to various stakeholders and the need for continuous advertising. Despite the tough financial landscape, some still invest in Broadway despite the risky nature of the industry.