Technical benchmarking is usually done on the supply side, and consumer benchmarking is done on the demand side. On today's Circuit Breaker Show, Bob and Greg talk about benchmarking and how it works as a kind of prototyping to find a common language for marketing, sales and developing a better product. You'll learn about technical benchmarking and customer benchmarking and how they are used at different times for different purposes, yet blend seamlessly. You will learn about the importance of technical and customer benchmarking. Bob's perspective as an engineer and product developer will help you understand technical benchmarking and its two roles. Bob will also discuss the QFT method and how it relates to benchmarking.
Greg will explain why he calls consumer benchmarking "contextual benchmarking" You will learn about the process of consumer benchmarking and why most companies are better at technical benchmarking than customer benchmarking. They'll explain why you need a third party for benchmarking to move your business forward. You will learn how benchmarking leads to more Jobs To Be Done. Greg will talk about how he has seen benchmarking go wrong.
Join Bob and Greg for this thought-provoking and timely discussion.
Enjoy!
What You'll Learn in this Show:
- The different types of benchmarking
- Can you do technical benchmarking in a school?
- Why benchmarking is not the same as concept testing
- Why do technical experts need to be involved in consumer benchmarking?
- How important it is to build a competitive set when purchasing
- And so much more...
Resources:
The Rewired Group Website
