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You Need to Understand this if You Want Your Business to Scale | Ep 735
The Game w/ Alex Hormozi
Discovering the Business You Are Actually In
Entrepreneurs often believe they are in one business when they are actually in another. Understanding the real business you are in is crucial to unlocking growth and wealth. Many businesses fail to realize there is one big problem to solve rather than jumping from one business to another. For example, thinking a gym business is about fitness when, in reality, it's about marketing and sales. To build a successful and lucrative business, identifying the true nature of the business you are in is essential for sustainable growth and profitability.
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