Regulatory bodies are increasingly requiring organizations to provide specific KPIs and action plans related to sustainability. Failure to comply could result in the loss of licenses. This external pressure is prompting organizations to take meaningful sustainability actions. Additionally, stakeholders such as investors and sponsors are now considering sustainability as a key factor, alongside sporting success, in their decision-making processes. Sustainability is viewed as a reputation risk, leading organizations to prioritize sustainability strategies to meet the expectations of various stakeholders.

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