282 - Crafting Content and Confidence - With Jule Kim
The Futur with Chris Do
Bridging Creativity with Client Needs in Content Marketing
Creatives often prioritize their creative flair and personality over aligning with what clients are looking for, leading to a disconnect. To bridge this gap, one should match their content with what clients find important by focusing on SEO and creating content that explains the work process, such as detailing the logo design process, to build trust and connection with the audience.
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