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TIP643: The Luxury Strategy w/ Christian Billinger

We Study Billionaires - The Investor’s Podcast Network

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Exploring Scarcity and Brand Awareness in the Luxury Industry

Scarcity plays a critical role in the luxury industry, with some companies limiting production intentionally to maintain exclusivity and desirability. The strategy of increasing brand awareness at a faster rate than consumption penetration is crucial for luxury brands. This approach allows brands to maintain their allure while carefully managing production capacity and retail constraints. Companies like Hermes exemplify this strategy by balancing production capacity with brand awareness, ensuring sustained success in the market over the long term.

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