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#248 Effective Product Management for AI with Marily Nika, Gen AI Product Lead at Google Assistant

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Data Predicts Trends: From Songs to Viruses

The insights highlight the application of predictive analytics in understanding popularity trends, demonstrating that viral content follows patterns similar to influenza spread. By leveraging epidemiological models, it becomes possible to analyze online data, such as torrent downloads and YouTube views, to make predictions about viral success. This expertise in data modeling is transferable to other domains, as seen when the speaker was approached to apply their knowledge to predict COVID-19 trends. In addition, the transition to working at Google reveals challenges in speech recognition, particularly in data collection for underrepresented languages. The importance of establishing a minimum viable quality (MVQ) in launched products emphasizes the balance between data quantity and quality, particularly in pioneering markets.

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