Hire For Will to Win Attribute

The key insight is that Alpine's hiring process focuses on attributes over experience. They believe that attributes like the 'will to win' are more crucial as they define who a person is rather than what they have done in the past. While initial experience might give a short-term advantage, over time, individuals with high attributes outperform those with more experience. The 'will to win' is highlighted as the most critical attribute as it entails a burning desire to succeed, carry the company, and tackle challenges head-on. This attribute is deemed untrainable unlike other skills, such as team-building or sales, making it a pivotal factor in Alpine's candidate selection process.