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Balancing Privacy Commitment with Marketing Strategy
People have an affection for Apple and its products, as users tend to like the system they are in. However, the app stores like Google and Apple might need to make it easier for competitors and avoid being the only toll keeper to promote fair competition. This issue with the app store could be easily remedied, although the legal battle is expected to continue for years. The privacy concern is a multifaceted issue where companies like Apple can use privacy as both a marketing tool and a genuine commitment. The current generation is facing challenges where they are not doing as well as their parents, as explored in 'The Anxious Generation' by Jonathan Haidt.