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The Storytelling Expert: How to Speak so That Everyone Listens (Matthew Dicks #202)
The Knowledge Project with Shane Parrish
'But' + therefore in Storytelling
4min Snip
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Effective storytelling relies on the intricate connection between scenes, where the presence of 'but' and 'therefore' creates a seamless narrative. Unlike simplistic storytelling, where removing elements does not disrupt the flow, a well-structured story must maintain every scene to preserve its integrity. The use of 'but' injects tension and intrigue, compelling the audience to anticipate what comes next as it signals a deviation from expected continuity. Consequently, this connectivity not only strengthens the narrative but also enhances engagement, ensuring that every element serves a purpose and holds the audience's attention. The narrative momentum created by this structure transforms a flat recounting of events into a dynamic and compelling story that captivates listeners.
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