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RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

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Optimizing Sales and Marketing Costs for B2B Companies

Sales and marketing costs are the most expensive costs for B2B companies, often two to three times more than product development and R&D. To improve profitability, companies must acquire customers with reduced sales and marketing investment. The root cause lies in flawed planning by the executive team, who often base spending on a percentage of revenue, leading to inefficient spending and unacceptable payback periods.

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