My First Million cover image

This AI Startup Idea Has 500 Million Customers Waiting For It

My First Million

00:00

*Don’t say your product saves time, instead focus on value provided *

Customers don't value their time much. It's better to sell them more value than time savings. Consumer behavior shows people will do more to save money than time. By positioning a product as providing more value instead of saving time, it can be perceived as significantly more valuable. Customers are willing to pay a higher percentage of their spend for added value compared to cost savings. Generating value for customers and deciding how to split it with them, either through higher prices, higher retention, gaining new customers, or increased advocacy, can lead to a healthier business with real growth potential.

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