2min snip

Wild with Sarah Wilson cover image

PAUL HAWKEN: We’re ending the climate crisis in one generation

Wild with Sarah Wilson

NOTE

Messaging Misalignment in Climate Communication

Climate communication often focuses on conveying the urgency of climate change, but fails to consider that billions of people are preoccupied with more immediate existential threats such as food security, housing, and income. The current climate messaging is criticized for being directed from the privileged to the privileged, lacking effective communication and a focus on purpose.

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