The AI market is likely to witness massive consolidation, as companies may either rise up as a basis for larger suites or get subsumed into other companies. Despite concerns about customer withdrawal from AI tools due to integration challenges, the adoption of AI by new companies is expected to surpass any withdrawal. Additionally, TechCrunch predicts that Apple will enter the AI market with a refined and polished approach that focuses on practical applications of users' own data and integrates various signals and ecosystems. Apple's AI is expected to handle user images and skip media generation, showcasing impressive agent capabilities.