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Emphasizing Effectiveness and Practicality Over Grand Claims
Focusing on showcasing competence without exaggerated claims can effectively attract clients. Having a structured system, materials, and practical approach is more convincing than making unrealistic claims of being the best. Emphasizing being good at what one does and offering a tangible system can be more appealing to clients looking to hire services. Building an agency business starting with a well-defined system is a recommended approach.