There is a misapplication of the Effective Altruist (EA) mindset to animal advocacy. The EA mindset of measurement and maximizing makes sense in the context of global development and health, where there are numerous resources and organizations. However, in the animal movement, which is still in its early stages, this mindset may not be appropriate. The animal movement requires more of an exploratory mindset and the willingness to try different approaches. While continuing with what works is important, it should not come at the expense of experimenting with new strategies. The idea that the first discovery will always be the best and that no further experimentation is needed is flawed. This misapplication can be attributed to measurability bias.

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