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Airbnb
Acquired
Unlocking Value Beyond Expectations
Craigslist generates significant value, yet captures very little of it, highlighting an opportunity for others to leverage this value. By adopting targeted advertising strategies, particularly through platforms like Google and Facebook, businesses can effectively reach specific audiences in key locations. The early adoption of Facebook ads, especially in 2009, allowed for interest-based targeting, enabling companies to maximize demand for their offerings in major cities such as San Francisco, Paris, and New York.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode