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The Bait and Switch Needed to Win Party Leadership
As a leader, it is crucial to connect with the base and represent the distilled element of what they stand for. Leaders who cannot connect with their base risk losing support. The challenge faced by some leaders is appealing to a diverse group of voters within their party, balancing the preferences of right-wing reform-type voters and more centrist voters. While some suggest concealing real views and moving to the right to gain support before returning to original views when in power, others believe in the importance of connecting with the base and appealing to voters in the center ground for electoral success.