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Stage of company: a career unlock

The Skip podcast

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Embrace the Evolution of Planning

Planning evolves through distinct phases within a company's lifecycle. In the early stages, companies often neglect formal planning, focusing more on reactive strategies. As the company matures, planning gains significance due to the necessity of communication and coordination among teams. In hyper-growth phases, planning becomes crucial, occupying a significant portion of time and effort as new products are developed and scaled. Effective planning requires a reliable product roadmap, which may take considerable time to establish and is often revisited quarterly. The complexity and investment required for planning increase dramatically in these phases, highlighting the importance of having capable product managers who can adapt and foster a culture that aligns with strategic plans.

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