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Market Demographics and Cost Strategy for Health Screening Service
The market for the health screening service is not limited to health and lifestyle optimizers or biohackers, but also includes individuals with a history of cancer or family medical history, and those experiencing indeterminate symptoms. The goal of the company is to lower the cost of the scan to below $500 in order to make it more accessible and eventually have it available widely. Additionally, there is a consideration for providing the option of a second read by a radiologist for those who have undergone the full body scan.