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Effective Decision-Making Strategy in PLG with Amplitude's Marketing Leaders
ProductLed Podcast
Importance of Analytics and Data for Startups
Utilizing analytics and data is crucial for startups as it allows tracking the customer lifecycle from pre-signup to post-signup, understanding customer behavior, contextualizing follow-ups, and making meaningful connections with customers. Companies should take advantage of available digital analytics to gain a comprehensive picture of the entire customer journey, starting from the pre-website stage through the website and product usage, to ensure the most impactful customer connections.
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