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Bridging Knowledge and Accessibility
Academics often communicate in ways that alienate the average person, failing to recognize the relevance of their insights in everyday life. By focusing primarily on each other, they neglect the wider impact their work could have. Popularizing complex ideas serves a crucial need, as it helps to make significant concepts accessible to the general public. However, the common issue of audience capture can distort the messaging process, leading creators to cater overly to their existing audience, which ultimately limits their reach and relevance. This dynamic creates a cycle of increasingly extreme viewpoints as creators seek to please their audiences rather than challenge or engage them.