External validation from investors and other sources can be misleading. The most important thing for successful startups is talking to customers and learning what matters to them. The founders of Airbnb learned this when Paul Graham asked them where their customers were. They had to spend a lot of time with their customers to build Airbnb. Talking to customers is essential for figuring out ideas, as seen with a recent example of a startup that talked to 150 CROs before raising funds.

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