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Navigating the Low Value Cycle in Business Growth
As entrepreneurs strive to achieve bigger goals and grow their businesses, they often encounter failure and challenges that can trigger a low value cycle. This cycle is characterized by resistance, defeat, disbelief, and fear, as individuals grapple with the gap between who they are and who they want to be. Coaches refer to this as the 'river of misery', where individuals swim against their belief systems and face numerous obstacles and failures. It's a pivotal part of the journey towards business growth, requiring individuals to navigate through the low value cycle and emerge stronger on the other side.