GTM Live cover image

RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

GTM Live

NOTE

Sales and Marketing Efficiency Analysis

Analyzing the percentage of sales and marketing expenses as a ratio of net new ARR provides insights into a company's efficiency. Companies with a high percentage, such as 34% spending on average, and 574% of net new ARR, have a 5.7 year CAC payback period, which is deemed unacceptable for sustainable growth. Comparatively, top-performing SaaS companies spending 50% on sales and marketing have a CAC payback period of less than two years, primarily driven by strong brand presence and organic acquisitions.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner