My First Million cover image

3 Crazy Billionaire Stories

My First Million

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The Boring Company's Innovative Marketing Technique

Elon Musk and his team at The Boring Company used a clever marketing tactic to highlight the slow pace of tunnel drilling. They placed a snail on a circular track during a press conference, showing how sluggish the industry is. This viral gimmick captured attention and emphasized the need for innovation. Elon's career path leading up to this venture was focused on aerospace engineering and he dedicated himself to hard work. He even sleeps in the office with his newborn child. Elon's determination and unique marketing strategies make him a standout entrepreneur.

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