Advice Before and After Product Market Fit

In the journey of building a company, understanding the distinction between pre-product market fit and post-product market fit advice is crucial for founders. Pre-product market fit, the focus is on deeply engaging with users and understanding their core problems, requiring founders to be hands-on and involved. In contrast, post-product market fit advice centers around scaling the business by hiring talented individuals and implementing strategies to grow the company. Consuming advice relevant to one phase while in the other can lead to detrimental outcomes. Founders must be discerning about the guidance they seek, as conflicting advice can hinder their progress and disrupt the necessary approach required at different stages of company development.