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Nintendo's Origins
Acquired
Rush for Profit in Inundated Market
The video game market during the rise of Atari experienced a rush of competition leading to an overwhelming influx of games and consoles. The focus was on capitalizing on the lucrative opportunity without much concern for the quality of the products. Companies like Atari, Mattel, and Activision aimed to get games into stores quickly to tap into the trend of parents buying regardless of quality. This rush for profit expanded to the production of consoles, resulting in an oversaturation in the market. The situation highlighted the necessity of developing strong ecosystems and network effects for sustainable success in such competitive environments.
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