50sec snip

How I Built This with Guy Raz cover image

Liquid Death: Mike Cessario

How I Built This with Guy Raz

NOTE

Brand Longevity in the Digital Era

The internet and technology have shortened the lifespan of brands, with the era of brands lasting 50 years being outdated. The digital age allows brands to rapidly gain popularity and achieve significant sales in just a few years, a feat that previously took decades to accomplish. The democratization of media and attention, along with digital and virality, contribute to this accelerated growth in brand success.

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