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How to (Legally) Destroy Your Competition | Ep 740
The Game w/ Alex Hormozi
Control the Chain, Own the Brand
Vertical integration allows businesses to gain complete control over their product lines, enhancing profit margins by reducing reliance on middlemen. By managing every stage—from sourcing raw materials to retail—the business captures all value derived from the product, exemplified by the journey from growing trees to selling books. Additionally, cultivating a strong brand identity fosters customer loyalty, enabling businesses to establish powerful associations that make their brand synonymous with the product, which can be achieved through skill rather than significant capital or complex regulations.
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