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Gustav Söderström: Catapulting Spotify to the Front of the AI Revolution

Generative Now | AI Builders on Creating the Future

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The Evolution of Spotify into an AI Consumer Product Company

Spotify started as a curation service in the late 90s to early 2000s, focusing on digitizing music and getting users to curate it. This approach was similar to other platforms like Facebook with friends and Amazon with books. However, Spotify evolved as a machine learning driven personalization service, separating MP3s from CDs and combating piracy to become the first true AI consumer product company.

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