Research shows that when faced with a wide range of options, even small decisions become significant as they reflect our values. Having numerous choices turns simple gene purchases into statements about our values. So, following high standards for important matters leads to everything becoming important. This is not helpful as we care about the self we project. Every decision becomes crucial as it conveys information about our identity. There is evidence supporting this phenomenon.
Many people are obsessed with optimizing their lives, but this might be a suboptimal way to live. Adam brings together psychologist Barry Schwartz (author of “The Paradox of Choice”) and applied mathematician Coco Krumme (author of “Optimal Illusions”) to discuss the dark side of maximizing everything. The three discuss the unintended consequences of always aiming for the best, debate different strategies for individuals and societies to make better choices, and explore how it’s possible to pursue success without sacrificing happiness.
Transcripts for ReThinking are available at go.ted.com/RWAGscripts