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Why aiming for the best isn't always good for you (w/ Barry Schwartz and Coco Krumme)
ReThinking
Why every decision feels like an important decision
Research shows that when faced with a wide range of options, even small decisions become significant as they reflect our values. Having numerous choices turns simple gene purchases into statements about our values. So, following high standards for important matters leads to everything becoming important. This is not helpful as we care about the self we project. Every decision becomes crucial as it conveys information about our identity. There is evidence supporting this phenomenon.
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