The great rewiring due to the prevalence of smartphones and social media has led individuals to spend significant time on platforms like TikTok and YouTube, watching videos that serve as potent sources of socialization and influence. These platforms explicitly showcase high-value role models with massive followings, leading to widespread emulation and the cultivation of a global collective of individuals imitating the same role models. This phenomenon is particularly impactful on young girls who are more open, influenced, and connected compared to boys, making them more susceptible to the influence of social media role models.

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