The Sugar Scare and Coke's Response

In the 1980s, diet culture in America, starts to really take off and people are starting to get concerned or just maybe pay more attention to their sugar intake. This pushed the American FDA to change health guidelines to suggest that you should not have more than six teaspoons of sugar a day. If you had one can of Coke, which at the time had seven teaspoons of sugar, you're already well over your daily amount. So Coke creates this big PR campaign out of thin air to change the way that people saw their brand.