Podcast Payoffs cover image

The Slow Death Of Legacy Software, with Joe Stolte

Podcast Payoffs

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Effective Strategies for Engaging Potential Customers through Newsletters

Engage potential customers effectively through newsletters by targeting individuals close to making a decision, offering personalization with a video message and a personal letter, making it easy for customers to subscribe and interact with the newsletter content, building trust through content consumption before making a purchase decision, leveraging technology to simplify the process, focusing on high engagement rates over quantity of subscribers, promoting the newsletter to existing customers and new audiences to increase reach, and considering buying traffic for newsletters to lower costs and increase value provided to subscribers.

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