The four basic motivations that drive people's actions are reward (fulfilling desires), ideology (strong beliefs such as religion or morals), coercion (negative influences like guilt or blackmail), and ego (self-perception). Ideology is the most powerful motivator, followed by ego, then reward, and coercion being the least effective. Movies often misrepresent coercion as a strong motivator when in reality appealing to someone's ideology builds trust and ensures long-term compliance, unlike coercion which can lead to distrust and resistance.

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